Zairmail – Your Special Delivery!
This is the first post for this new direct mail blog. We will bring you news that you can use to grow your business both online and offline. Please follow along with us as we explore the full...
View Article10 Tips to Improve Direct Mail Results
1. Create a Powerful Offer To professional mailers it’s the oldest trick in the book: a discount, free gift, or rebate – an offer that is just too amazing to pass up. Good offers are so powerful that...
View ArticleMeasure Direct Mail Results Using Return-On-Investment (ROI)
New customer acquisition is a critical factor in a company’s growth, and requires even more forethought and strategic action when the economy is sluggish. Tight marketing budgets and cost management...
View ArticlePostal Service Losses of $3.2 Billion in Second Quarter Underscore the Need...
Postal Service Losses of $3.2 Billion in Second Quarter Underscore the Need for Legislative Changes (via PR Newswire) WASHINGTON, May 10, 2012 /PRNewswire-USNewswire/ — The Postal Service ended its...
View ArticleUSPS Direct Mail Success Tips
Direct Mail Success Tips From the U.S. Postal Service (via PR Newswire) Generate Leads, Guarantee Results Augmented reality is the next big thing for direct mail. WASHINGTON, Aug. 20, 2012...
View ArticleBrand vs. Direct: Who’s Winning?
This article was featured in Target Marketing this week. We thought that you might enjoy it. We couldn’t agree more that the targeted and measurable nature of direct is especially appealing when we...
View ArticleGenerate Your Own Sales Leads
How to Generate Your Own Sales Leads (via LeadManagement.com) Many businesses and professionals buy leads and that can work. But even better is to create them yourself for more control and better...
View Article
